Client work
Horoskop-Paradies
Business-process and email automation, Webflow updates and technical advice for Horoskop-Paradies, with support for wider business decisions.
Project linksThe project
The engagement extended beyond website development into the day-to-day technical and business decisions behind Horoskop-Paradies. I acted as a technical lead and adviser, taking on responsibilities comparable to a CTO alongside hands-on implementation.
The contribution
- Automated background processes, including email sending, and worked on scripts and AutoHotkey automation.
- Worked on Webflow updates, APIs and webhooks.
- Researched astrology APIs and automation options to inform implementation decisions.
- Helped make decisions about analytics, Google Ads and social media.
- Searched for bloggers and marketing support to help the business.
- Worked directly with the client on technical priorities and wider business decisions.
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